Khelix branding

CathRx Limited

Branding
Print
Packaging
Writing

CathRx asked JND to create a brand for the world’s first modular, reposable, diagnostic and therapeutic catheters. The brand needed to reflect the client's commitment to sustainable, value-based healthcare.

We collaborated with writer Evie McRae on a framework to define their brand story, marketing overview, brand pillars and messaging platform. This informed the logo direction, colours,  fonts and the overall design feel. We created a suite of digital materials and product packaging design and labelling guidelines.

What we did:

  • – Logo
  • – Digital documents
  • – Packaging design
  • – Labelling guidelines
Khelix business cards
What the logo means
Product mock-ups
Product mock-ups
Outer shipping box
Packaging labels
Packaging labels

JND was excellent from start to finish

JND was excellent from start to finish. They took a great deal of time to understand the projects requirements in the context of our business in a highly technical industry. Overall a terrific outcome. Highly recommended.

Justin Yap
Executive Director, CathRx Limited

Our Process

The process demonstrated how a strong messaging platform can help the client make informed decisions. We explored different logo options, eventually circling back and refining an original favourite. We then developed colourways, stationery, packaging and labelling mockups.

Logo concepts
Logo colour ways
Logo colourways
Refining the logo colourways
Refining the logo colourways
Refining the logo colourways
Presentation boards